Preparing Your Kamloops Online
Marketing Strategy

A well thought out online marketing strategy for your Kamloops business can be a simple and powerful formula for your business online success.

Any successful entrepreneur will tell you it’s pretty near impossible to build a great business either online or offline without proper planning and knowing your business strategy.

Many Kamloops businesses are putting themselves online to find new customers and trying to encourage them to come into their shops with out having given even the slightest thought as to what they want their business to accomplish online. Is yours one of them?

Do yourself a favor. If you cant’ answer this easy but… not simple question what you want your Kamloops business online strategy to achieve don’t bother spending another minute thinking about tweeting, posting or any of the other “buzz word” you’ve heard or been told about by slick “experts”.

Sound harsh? Well, quite frankly to do otherwise is a big waste of time.

So, what do you want your online marketing strategy to do?

  • Drive leads to your store in Kamloops or another location,
  • Build your customer mailing list
  • Develop or establish your reputation as an expert in your niche
  • Increase awareness of your brand or service that you offer

You must have a clear and laser focused answer to these questions and you’ll also need to be clear about:

  • Who your target customer is …what do they want…what are their problems?
  • What you have to offer them is advice…information?
  • Are you offering products for download or hard goods?
  • What are your eCommerce plans?

Answering these questions will also help you choose which social media and website marketing and promotional activities are the right ones for you because not all strategies work for all businesses.

Take it a step further and check out your competitors.

  • What are they doing online …what are their strengths and weaknesses?
  • Can you offer something better?

When you have considered who your target customers are and have researched what your competition is up to then you are ready to plan an online marketing strategy.

Take the time to plan which marketing tactics you want to use and what you can afford.

There are many things that you can do online to market your business. But, you have to be reasonably sure that you have the time and the money (you’ll need at least one of these resources) to put your plan into place successfully.

For example if you want to post or blog 3 times a week and say spend a half-hour or so a day on your social media activities then you’ll want to make sure you either have the time to do it yourself or the budget to hire someone like a social media consultant and strategist to do it for you.

Once you have some ideas of what you want your online marketing strategy to do for you, make sure to write your thoughts down. Of course if you have someone managing your plan for you you’ll want to make sure they are also aware of your vision and plan as well so that they can prepare a strategy and implementation of that strategy that fits for you.

Everyday in Kamloops a large number of people are researching, buying and selling products and services online. That number is growing everyday as more and more people are using mobile devices.

Would you prefer your target customers find your competitor and not find you?

Of course you wouldn’t. But,if you don’t have a well researched and laid out strategy you will be like 99% of Kamloops business websites that simply fail to even be found by the search engines and that means…your customers won’t find you!

If you want your business to succeed online, fill out the contact form below to set up a free 20 minute personal consultation with me.

Ask yourself one last question …will your online marketing strategy ensure the people that are searching for your product or service find you?

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