Writing quality content is the most effective use of your website.
Many businesses would see way more benefits if content on their websites were in designed with the right mindset.
That mindset is to be reader friendly, not just in ease of reading and with lots of pictures but to get into the mind of their target market.
What is the main goal of my website? Is it to:
Many websites have their focus in reverse… instead of being focused on the potential customer, they are too busy yelling “Buy My Stuff” and that’s the only message the reader sees and hears.
Instead of being like the majority of sites (that if they were a real person who would be described as pushy used car salesman) that offer no real value to the reader, doing the exact opposite, will position you and your site (which is a extension of yourself) in a much better light.
In your “customer’s mind” they are on your site looking for a solution (s) to their problem. If you present yourself as that solution by engaging with them and offering your solution (your product or service) they are more likely to hit the “buy” or “contact us” button because you’ve shown that you understand their problem and offered a solution to that problem through having quality information on your website (and social media for that matter).
Understanding the mind of your target customer and being clear on what it is you offer them is a major strategic game changer. It is also an easy way to out-perform your competitors and stay ahead of them in both the search engines and positive “word of mouth” promotion that you can’t get enough of.
Adjusting your strategy and getting your priorities in order will help you to serve your current and future customers. Depending on your target market and the marketplace in general, you will be able to stay “front of mind” and also have a clearly established immediate and long-term strategy that you can use to grow and expand your business.
The main thing you need to do is stay focused on your customers and provide them what they want (and need). If you don’t know what they want, you can’t sell it to them.
…Where’s it hurt?
A simple way to find out is to ask them, the same way a doctor asks you “where does it hurt”. Ask “what problems do you have” so I can offer (sell) you a solution.”
By providing solutions and unique quality information to your target market on your website as well as engaging them in your social media, you’ll be staying in constant contact with them and develop a relationship of “trust” as you further establish yourself as the leader in your specific market.
Strategy and forming strong relationships with your target market is key to having your business get established and stay front of mind.