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KamNewsReviewsIssue #005 -- Wine in the Thompson & Quality Content vs Buy my Stuff
April 06, 2015

Hello Everyone,

At A Glance
Kamloops News-Wine in the Thompson
Reviews-17th Annual Kamloops Wine Festival
Online Business News-Quality Content vs Buy My Stuff

"Let us celebrate the occasion with wine and sweet words. Plautus"

Kamloops News

Wine in the Thompson

There’s a good chance that the first place you think of when it comes to BC wine is, you know… the sunny Okanagan. But guess what?.....

some hard chargers, adventurous souls you might say have domesticated the sage, semi-arid land and two rivers in the Thompson.

They're cultivating cool climate grapes that love long sunny days and cooler evenings.

Kamloops is becoming the hub of the developing Thompson-Shuswap wine-growing region, which includes 6 vineyards and 4 licensed wineries.

The wineries Harpers Trail Winery, Privato Vineyard and Winery, Sagewood Winery and Monte Creek Ranch (due to open in a couple of months) have formed the Kamloops Wineries Association and are marketing themselves as The Kamloops Wine Trail.

Visiting our local wineries is as much about the experience as it is about the product.

Kamloops Wine Trail vineyard charms may include sharing your experience with big horn sheep, grass-fed cattle, horses, bald eagles and honey-bees or a chance to sip with the wine-maker who most likely is the owner.

Each vineyard welcomes visitors and there are winery tours and tasting rooms.

Harpers Trail
Wines produced: Riesling, pinot Gris, chardonnay, late harvest Riesling, field blend white, rose, and cabernet franc

Privato Vineyard & Winery
Wines produced: Pinot Noir, Chardonnay

Wines produced: Kerner, Gewurztraminer, Emmarie white blend, Pinot Noir, Marechal Foch, Gnarled Rhapsody red blend

Monte Creek Ranch Opening this summer (2015)
Wines produced: Gewurztraminer, Frontenac Gris, Riesling, Hands Up White Blend, Marechal Foch, Cabernet Merlot and Hands up Red

Head out to a local winery there is sure to be something to suit your palate.

You may have a hard time pronouncing "Gewurztraminer" but one great thing about visiting a winery is connecting with other people who are passionate about wine.


Kamloops Wine Festival

The 17th Annual Kamloops Wine Festival is April 9th to 18th with all sorts of wine related activities including wine seminars, tastings at local wineries and wine paired dinners.

local winery hours during the festival
Saturday April 11 & Sunday April 12
Saturday April 18 & Sunday April 19

From Vine to Wine Open Privato Vineyard & Winery
11am, 1pm & 3pm
5505 Westsyde Road
$10 per person (limited to 12 per tour)
Call to book: 250-319-0919

Wine Tasting Room OpenSagewood Winery
1:00 – 5:00 pm (drop-ins welcome)
589 Meadow Lark Road

$5 per person


Wine Tasting Room OpenHarper’s Trail

12:00 – 4:00 pm (drop-ins welcome)
2761 Shuswap Road

$10 per person


Online Business News

Quality Content vs. Buy my Stuff

Effective Use of Your Website

Many small, and large businesses don’t see half of the benefits that they could if their websites were in designed with the right mindset.

That mindset is to be reader friendly, not only in ease of reading and providing lots of pictures but to get into the mind of the target market.

Businesses should be asking themselves:

What is the main goal of my website? Is it to:

  • brand myself,
  • establish my business online,
  • serve my current target market,
  • grow my business in terms of geographic reach,
  • sell my products and services
  • I don’t know but all my competitors all have one

Does your web site serve your target customer or yourself?

Many websites have their focus in reverse… instead of being focused on the potential customer, they are too busy yelling “Buy My Stuff” and that’s the only message the reader sees and hears.

Instead of being like the majority of sites that if they were a real person they could be described as a pushy used car salesman and offer no real value to the reader, doing the exact opposite, will position you and your site (which is a extension of yourself) in a much better light.

In your “customer’s mind” they are on your site looking for a solution (s) to their problem. If you present yourself as that solution by engaging with them, delivering quality information and offering your solution (your product or service) they are more likely to hit the “buy” or “contact us” button...

Why? because you’ve shown that you understand their problem and offered a solution to that problem by presenting quality information on your website (and social media for that matter).

Understanding the mind of your target customer and being clear on what it is you offer them is a major strategic game changer.

It is also an easy way to out-perform your competitors and stay ahead of them in both the search engines and positive “word of mouth” promotion that you can’t get enough of.

Adjusting your strategy and getting your priorities in order will help you to serve your current and future customers.

Depending on your target market and the marketplace in general, you will be able to stay “front of mind” and also have a clearly established immediate and long-term strategy that you can use to grow and expand your business.

The main thing you need to do is stay focused on your customers and provide them what they want (and need because if you don’t know what they want, you can’t sell it to them.

So find out…where’s it hurt?

A simple way to find out is to ask them, the same way a doctor asks you “where does it hurt”. Ask “what problems do you have” so I can offer (sell) you a solution.

By providing solutions and unique quality information to your target market on your website as well as engaging them in your social media, you’ll be staying in constant contact with them and develop a relationship of “trust” as you further establish yourself as the leader in your specific market.

Strategy and forming strong relationships with your target market is key to having your business get established and stay front of mind.

Goal Setting

Download a FREE copy of Achieve Your Goals fair warning it’s work and it’ll take a few days to complete.

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